G.O.D Catalogue

GOD is a Hong Kong based high end lifestyle brand that offers desired goods (GOD = Goods of Desire) that carry a strong influence from old oriental traditions. Products range from furniture, clothes to design books and magazines. Again I've blogged this before but feel that it needs to be mentioned again particularly with the context that it fits in.

This small booklet acts as a catalogue to showcase the furniture range from GOD, but by the looks of the unconventional approach, it seems to also act as promotional material for the brand itself. The booklet has a consistent format that runs from the cover to the spreads; the concept of using an empty room to showcase all the products is used throughout. The content is filled with photographs of each product placed into this room, accompanied with the occasional figure walking about or interacting with it which helps show it's scale I guess. But overall, a relatively simple and straight to the point booklet which does it's job to inform people of the furniture it has to offer.

A nice bit of spot varnish here, always good to see.