Muji Packaging://

I have always been a fan of Muji since I first time I set foot into one of their stores, it's shame they don't really have the large variety of food in the UK stores as they do in Asia. During my last trip to Hong Kong, I managed to take a few sneaky snaps of a selection of foods available. For a brand that see themselves as 'Brandless' they've done a pretty impressive job with the application of their design direction throughout all their products with the simple labelling system and the choice of minimal packaging materials.