Friday 30 October 2009

Dear: by Mohawk Fine Papers Inc.

A rather fascinating and well produced book by Mohawk Fine Papers Inc. which borrows the context of writing letters and the importance of stock type, language uses, font, print process etc to promote and inform people of what the company has to offer.

The book's main message is that the paper used can enhance and make a message of a letter more meaningful. The contents of the book, cover every single aspect of letter writing starting from the type of message you intent to deliver, through to the language used, who to address the letter to, type of paper to use to the way you fold your letter and the choice of envelope to protect your letter in.

The final page of the book contains all the stock, print/ cut process and design specifications of the entire contents of the book, which is rather useful://

Cover://
298 gsm, printed black, spot dull varnish + single level emboss.








Examples of the different print techniques ranging from foil stamp to registered emboss.



Examples of different letterhead designs.


And finally, a few envelope examples that too have been binded into the book.

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