Monday 29 November 2010

Neue Branding

A newly discovered design studio based in Oslo with some amazing work and a solid client list. One of the main piece that caught my attention was the brand identity and materials for Nordkyn, a tourist attraction in Norway that has a focus on nature. Their concept was to focus on the notion of nature, while still communicating an exciting and forward thinking brand, the solution is a 'live logo that changes along with direction and temperature' Neue's design solution for their identity is bold and innovative, which seems to work extremely well throughout a range of both digital and printed outputs. Eventhough each logo is slightly different, it's still easily recognisable as being part of Nordkyn. 

For my Living Space brief, I will be rebranding and developing a range if wayfinding and printed materials for Ocon Construction Limited who currently has numerous projects going on around the UK, therefore one of my ideas was to redevelop the whole brand across all the projects that they have. Something to think about anyway. 
 



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