Looking at the existing/ past ads and commercials for P&O ferries. From our surveys, the people who haven't used P&O ferries before to travel to Europe were the ones who haven't heard about the company itself, which made me question whether they are doing enough to advertise themselves. Do people know what they do? The services they provide in terms of facilities, destinations etc. What is their message that they're are trying to portray in their commercials?
P&O - Animation - Why Sail Across - UK Advert
P&O commercial by Brighton based agency Designate to develop a campaign designed to rouse the spirits of Britain and explain we all can afford a holiday courtesy of P&O Ferries.
P&O - Animation - Why Sail Across - UK Advert from 1988
P&O ferries advert from 1983 (2nd Ad)
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