Something that we'll probably become more familiar with in the next few years as this technology becomes more widely used in interactive websites and games especially. Although this might not be the type of technology I'd be looking at, I think it's interesting and useful to be aware that such a thing exists and that it can become a common part of our lives in the future in terms of the way we interact with design for screen.
In the words of Wikipedia://
"Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view"
And in my own words in case that didn't make much sense://
Augmented reality is the technology of a digital device being able to render virtual objects into reality through a digital medium. ( that probably didn't make much sense either so I'll allow the examples below to explain instead!
Mapping system demonstrated on the Apple iPhone, which shows the possible uses of this technology://
Something you can try at home yourself://
GE Ecomagination
A nice site with some really nice interactive elements.
You can test out this interactive technology by clicking on the link below and following the simple instructions.
Augmented Reality Test
Further instructions and the results can be viewed here://
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